{"title":"Featured Collection","description":"\u003cp\u003eOur Bestsellers!\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"new-jumpsuit","title":"Axty V-Neck Jumpsuit","description":"\u003cp\u003e\u003cspan\u003eDesigned for the days that feel nonstop.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSoft, effortless, and easy to move in — this is the piece you throw on when you want comfort without looking undone.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eOnly 17 size Small left - No Restocks \u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eWhy You'll Reach For It Daily\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDesigned for all-day comfort and movement\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e95% cotton, 5% elastane. \u003c\/span\u003eSoft, breathable, and designed with comfortable stretch for everyday wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eEasy \u003c\/span\u003eaccess for nursing and pumping\u003c\/li\u003e\n\u003cli\u003eDeep side pockets for everyday functionality\u003c\/li\u003e\n\u003cli\u003eRelaxed silhouette that still looks elevateD\u003c\/li\u003e\n\u003cli\u003eComfortable enough for home, polished enough to wear out\u003c\/li\u003e\n\u003cli\u003eSmall batch production — no restocks or repeats\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eEffortless Comfort. Everyday Ease.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Axty V-Neck Jumpsuit was designed for real life — long days, movement, messes, and everything in between. Made from buttery soft stretch cotton with an easy relaxed fit, it's the piece that helps you feel comfortable, functional, and still put together.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThoughtfully designed for everyday wear, nursing accessibility, and effortless movement without compromising style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade in limited quantities — once sold out, this piece will not return.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eKseniya is wearing a size Large and Nisha is wearing a Small\u003c\/p\u003e\n\u003cp\u003eSize Chart below\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eWear It In-Between Seasons\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe Axty V-Neck layers beautifully when the temperature drops. Five ways to style it through cooler moments:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOversized wool coat + ankle boots\u003c\/strong\u003e — Drape a camel or cream wool coat over the jumpsuit for an instantly polished, editor-off-duty look. Finish with a pointed-toe ankle boot.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChunky knit cardigan + loafers\u003c\/strong\u003e — A long, textured cardigan adds warmth without hiding the silhouette. Slip-on loafers in cognac or black keep it workwear-ready.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDenim jacket + white sneakers\u003c\/strong\u003e — For a casual transitional day, layer a relaxed denim jacket on top. Clean white sneakers and a tote bag complete the effortless off-duty feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBelted trench + kitten heels\u003c\/strong\u003e — Cinch a lightweight trench coat at the waist to define the shape over the relaxed fit. Kitten heels add a refined, office-appropriate edge.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFitted turtleneck underneath + knee-high boots\u003c\/strong\u003e — Wear a slim ribbed turtleneck underneath and tuck it in for a layered, cold-weather take. Knee-high boots in suede or leather pull it together.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NūR the Label","offers":[{"title":"Small","offer_id":39513359417430,"sku":null,"price":149.0,"currency_code":"CAD","in_stock":true},{"title":"Medium","offer_id":39513359450198,"sku":null,"price":149.0,"currency_code":"CAD","in_stock":false},{"title":"Large","offer_id":39513359482966,"sku":null,"price":149.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0048\/6939\/0422\/files\/AxtyJFrontdrawstring.jpg?v=1776663609"},{"product_id":"new-cardigan","title":"Dreamer Cardigan","description":"\u003cul\u003e\n\u003cli\u003eO\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eversized Full Hood\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eRaglan Sleeve\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e6 Pearl Button Closure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eDeep Side Pockets\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eStretchy Rib Sleeve\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eMid-Calf Length\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eHeavyweight Cotton making it the perfect travel companion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan\u003eOversized Style\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan\u003e86% Cotton, 14% Polyester\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eMore About The Model:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWearing size Small\u003c\/p\u003e\n\u003cp\u003eHeight - 167.6 cm (5'6\")\u003cbr\u003eWeight - 136 lbs\u003cbr\u003e\u003cbr\u003eBust\/Chest - 78.7 cm (31 inches)\u003cbr\u003eWaist - 68.58 cm (27 inches)\u003cbr\u003eHips - 91.4 cm (36 inches)\u003c\/p\u003e","brand":"NūR the Label","offers":[{"title":"Small","offer_id":39513359777878,"sku":"","price":249.0,"currency_code":"CAD","in_stock":false},{"title":"Medium","offer_id":39513359810646,"sku":"","price":249.0,"currency_code":"CAD","in_stock":false},{"title":"Large","offer_id":39513359843414,"sku":null,"price":249.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0048\/6939\/0422\/files\/586D7F89-B83C-4772-B4E5-B71330380EB8.jpg?v=1702535928"},{"product_id":"crop-pant","title":"Colette Pants","description":"\u003cp\u003e\u003cspan\u003eDesigned for effortless everyday wear — the Colette Pant blends soft structure with movement, creating a polished silhouette that feels as comfortable as it looks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhy You’ll Love It\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSoft ribbed waistband for all-day comfort\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWide-leg cropped silhouette that moves effortlessly\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeep front pockets designed for function and ease\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e100% premium h\u003c\/span\u003eeavyweight woven cotton for soft structure and durability\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cspan\u003eRelaxed fit \u003c\/span\u003e\u003c\/span\u003ewith a cropped mid-calf length designed for effortless movement.\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned to pair seamlessly with the Colette Crew Neck\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eEffortless. Intentional. Timeless.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Colette Pant was designed for the woman who wants comfort without sacrificing presence. With its soft structure, relaxed drape, and cropped wide-leg silhouette, it creates an elevated everyday look that feels refined yet easy to wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade in limited quantities — once sold out, this piece will not return.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTam is wearing a size Small \u003c\/p\u003e\n\u003cp\u003eSize Chart below\u003c\/p\u003e","brand":"NūR the Label","offers":[{"title":"Small","offer_id":40001232568406,"sku":"","price":118.0,"currency_code":"CAD","in_stock":true},{"title":"Medium","offer_id":40001232601174,"sku":"","price":118.0,"currency_code":"CAD","in_stock":false},{"title":"Large","offer_id":40001232633942,"sku":"","price":118.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0048\/6939\/0422\/files\/IMG_1358.jpg?v=1716843316"},{"product_id":"crop-sweater","title":"Crew Neck Sweatshirt","description":"\u003cp\u003eEffortless structure meets everyday comfort. Designed with a relaxed oversized silhouette and soft heavyweight cotton for an elevated look that feels easy to wear.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWHY YOU’LL LOVE IT\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cspan\u003eRelaxed oversized\u003c\/span\u003e\u003c\/span\u003e fit with a cropped hem designed to sit effortlessly at the waistline.\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft drop shoulder design for an easy drape\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCropped hem that pairs seamlessly with high-waisted bottoms\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% premium heavyweight cotton with soft structure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned to elevate everyday dressing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmall batch production — no restocks or repeats\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eEffortless. Relaxed. Intentional.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Colette Crew Neck was designed to bring comfort and structure together in one effortless piece. With its oversized fit, soft heavyweight cotton, and relaxed drape, it creates a polished everyday silhouette that feels both elevated and easy to wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePair it with the Colette Pant for a refined matching set designed for movement, comfort, and timeless everyday styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade in limited quantities — once sold out, this piece will not return.\u003c\/span\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTam is wearing a size Small \u003c\/p\u003e\n\u003cp\u003eSize Chart below\u003c\/p\u003e","brand":"NūR the Label","offers":[{"title":"Small","offer_id":40001328054358,"sku":null,"price":80.0,"currency_code":"CAD","in_stock":false},{"title":"Medium","offer_id":40001328087126,"sku":null,"price":80.0,"currency_code":"CAD","in_stock":true},{"title":"Large","offer_id":40001328119894,"sku":null,"price":80.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0048\/6939\/0422\/files\/IMG_1371.jpg?v=1716843660"},{"product_id":"emerald-crewneck-sweater","title":"Emerald Crewneck Sweater","description":"\u003cp\u003e\u003cspan\u003eRelaxed comfort designed for everyday ease.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eLightweight premium cotton, soft structure, and an effortless silhouette make the Emerald Crewneck Sweater the layer you’ll continuously reach for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWHY YOU’LL LOVE IT\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eRelaxed fit designed for effortless everyday wear\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% lightweight premium cotton perfect for transitional weather\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRibbed neckline, cuffs, and hem for soft structure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLoose waistband hem designed for comfort and easy movement\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft breathable feel ideal for layering\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned to pair seamlessly with the Emerald Short\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmall batch production — no restocks or repeats\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eEffortless. Relaxed. Everyday.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Emerald Crewneck was designed for transitional days, cool evenings, and effortless everyday layering. Crafted from lightweight premium cotton with a relaxed silhouette and soft structure, it’s the piece you throw on when comfort and ease still matter to your style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned with a relaxed drape, soft ribbed finishes, and breathable cotton fabric, it layers effortlessly over activewear, denim, or the matching Emerald Short for a refined casual set.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade in limited quantities — once sold out, this piece will not return.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDanelle is wearing a medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSize Chart below\u003c\/span\u003e\u003c\/p\u003e","brand":"NŪR THE LABEL","offers":[{"title":"Small","offer_id":44680152252502,"sku":null,"price":80.0,"currency_code":"CAD","in_stock":true},{"title":"Medium","offer_id":44680152285270,"sku":null,"price":80.0,"currency_code":"CAD","in_stock":true},{"title":"Large","offer_id":44680152318038,"sku":null,"price":80.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0048\/6939\/0422\/files\/IMG_8703.jpg?v=1779010157"},{"product_id":"emerald-cotton-short","title":"Emerald Cotton Short","description":"\u003cp\u003e\u003cspan\u003eRelaxed comfort designed for movement, ease, and everyday wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWHY YOU’LL LOVE IT\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eElastic waistband for all-day comfort\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable drawstring closure with capped finishes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeep side pockets designed for everyday functionality\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cspan\u003eRelaxed above-the-knee silhouette \u003c\/span\u003e\u003c\/span\u003edesigned for effortless movement and everyday comfort.\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% lightweight premium cotton with a breathable feel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned for effortless movement and casual styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmall batch production — no restocks or repeats\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eRelaxed. Effortless. Versatile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Emerald Cotton Short was designed for easy everyday wear through changing seasons, cool breezy days, and effortless movement. Crafted from lightweight premium cotton with a relaxed silhouette and soft structure, it creates a comfortable elevated look without sacrificing ease.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned to pair seamlessly with the matching Emerald Crewneck Sweater, this set was made for transitional dressing, layering, and relaxed everyday styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade in limited quantities — once sold out, this piece will not return.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDanelle is wearing a medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSize Chart below\u003c\/span\u003e\u003c\/p\u003e","brand":"NŪR THE LABEL","offers":[{"title":"Small","offer_id":44680156151894,"sku":null,"price":60.0,"currency_code":"CAD","in_stock":true},{"title":"Medium","offer_id":44680156184662,"sku":null,"price":60.0,"currency_code":"CAD","in_stock":true},{"title":"Large","offer_id":44680156217430,"sku":null,"price":60.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0048\/6939\/0422\/files\/245A5996-9539-421B-B761-7C4028614BC6.jpg?v=1779644614"}],"url":"https:\/\/nurthelabel.ca\/collections\/featured-collection.oembed","provider":"NŪR THE LABEL","version":"1.0","type":"link"}